The Pillars
of Purpose

Results from Sam’s MBA research, which included interviews with leaders both from PR agencies and those responsible for PR in a range of organisations, suggested a framework to help organisations enable purpose. The Pillars of Purpose model represents a journey, with organisations moving towards being purpose-led.

Fundamental to progress are three Pillars of Purpose; leadership, valuing PR and communications, with the research suggesting that, with these in place, organisations have a solid foundation from which to achieve purpose.

The organisation’s ‘situation’ identifies elements that may impact on purpose being enabled, while ‘outputs’ detail the necessary actions or processes required to enact purpose. Finally, ‘outcomes’ highlight the benefits of being purpose-led.

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